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Relations: How Social Media is Reinventing the Aging Business of PR written by Brian Solis and Deirdre Breakenridge, both considered experts in their chosen fields.Solis and Breakenridge are known for their books and research on the effect changing technologies (Social Media) have had on businesses. Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing “
Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media.
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