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Ingredient branding is a branding strategy between a manufacturer and a supplier in which the end product of the supplier becomes one of the components of the manufacturer’s offering.
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Branding: Making the Invisible Visible》 程暄 中譯本:《要素品牌戰略:B2B2C 的差異化競爭之道》,[美] 菲力浦•科特勒、[德] 得馬•弗沃德,李戎譯,上海:復旦大學出版社,2010。 程暄為北京大學新聞與傳播學院博士研究生。 ebook Ingredient Branding: Making the Invisible Visible epub download
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Branding: Making the Invisible Visible [Philip Kotler, Waldemar Pfoertsch] on Amazon.com. *FREE* shipping on qualifying offers. An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve ...
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Branding: Making the Invisible Visible - Ebook written by Philip Kotler, Waldemar Pfoertsch. Read this book using
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Branding: … Ingredient Branding Making the Invisible Visible. Autoren: Kotler, Philip, Pfoertsch, Waldemar ... Ingredient Branding by Kotler and Pfoertsch is the most thorough and complete analysis of ingredient branding one could ever hope for in a single source—a virtual encyclopedia on InBranding. Replete with insightful case studies of companies from ...
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